For Technology Providers

Technology Vendor Advisory Services – Product and Marketing Strategy

Clientricity provides retail industry technology vendors & investment firms with an array of services ranging from strategy development,  industry insight, managment consulting and retail clienteling, loyalty, CRM social and mobile subject matter expertise. Bryan Amaral, Clientricity’s CEO and Principal Consultant has nearly 30 years of experience building, managing and monetizing retail and retail technology companies.  Whether you are an existing vendor with a need to refine your vertical go-to-market activities or a startup looking for help assessing the market opportunity, developing a solution roadmap, or building your sales and marketing strategy, Clientricity can help.

touchpointOur capabilities include:

  • Retail CRM & Loyalty workshops
  • Global retail industry trends and market drivers
  • Retail technology investment trends
  • Global Competitive market analysis
  • Market size analysis & segmentation
  • Identification of target markets & development of lead generation campaigns
  • Strategic Marketing, Brand Communication, Brochures, Whitepapers, Events, Tradeshows
  • Sales training &  development of training materials
  • Development of sales presentations, videos and support materials
  • Development of alliance and channel partner networks
  • Create reseller programs/incentives
  • Introductions through contract negotiations with global resellers
  • Focus groups and new product market testing
  • Introductions/access to Retail CXO’s and  decision makers
  • Refinement of product offering and development of retail specific use cases & functional specs
  • Software feature/functionality technology assessments
  • Prioritization of solution roadmaps
  • Technical integration planning
  • Subscription and enterprise licensing expertise
  • Outsourced software development
  • Development of revenue models and return on investment models
  • Recruitment and evaluation of retail vertical specific personnel
  • Development of internal operational best practices and customer support programs
  • Retail change management and training support