Retail Strategy, Solution Design and Implementation
We are passionate about providing the strategy, expertise, training and technologies that differentiate retail brands, improve customer experiences and enhance productivity & profitability. Using our proprietary Modular Clientricity Services Framework, we help omni-channel retailers identify and implement differentiated customer-centric strategies. We have the requisite knowledge and resources needed to ensure successful technical implementations and cultural adoption of Clienteling, Guided & Assisted Selling, Loyalty, Social, Mobile and CRM solutions. Leveraging our unparalleled experience in delivering retail customer engagement solutions, Clientricity is uniquely positioned to assist retailers with an array of customer-focused initiatives, from concept through execution.
We provide the following services to global retail organizations:
- Omni-Channel Retail Customer Engagement Strategy
- Retail CRM & Loyalty workshops
- Subject matter expertise – oversight of Clienteling, Loyalty, Social, Mobile & CRM implementations
- Mobile marketing solution roadmaps & design of consumer & enterprise mobile solutions
- Multi-department multi-discipline requirements gathering and RFI/RFP development
- Identification and implementation of retail omni-channel best practices
- Identification and application of In-store best practices for Clienteling, Loyalty and Mobile Marketing
- Program integration of Sales activities with Marketing, Merchandising & Operations
- Design, development and delivery of in-store retail training programs
- Development/refinement of customer communication strategies
- Development of retail specific use cases & functional specs for systems development
- Customer focus groups, market testing and consumer surveys
- Software feature/functionality technology assessments
- Vendor selection & system implementation
- Turn-key Clienteling, Loyalty and CRM solution design, programming and testing
- Design in-store mobile, POS, digital display and kiosk solutions using RFID/NFC and QR codes
- Assessment and prioritization of near-term and long-term solution roadmaps
- Management of on-shore and outsourced software development
- Clienteling, Loyalty, Social, Mobile and CRM technical readiness audits
- Technical integration planning and project management
- Recruitment and evaluation of retail subject matter experts
- Organizational KPI development, reporting and monitoring services
- Post-implementation organizational change management and support